Privātuma politika

Your integrity is important to us. Our Personal Data Processing Policy describes, among other things, what data we collect, the purpose for which it is collected, how you can control your own data and how to contact us.

Personal data controller

ARDE LINE is the personal data controller. The personal data manager is responsible for the data processing according to current legislation.

ARDE LINE SIA
PVN Reģ. Nr. LV40103673722
Dārzciema iela 53
LV-1082, Rīga
LATVIJA

What personal data is collected about you as a customer and why?

This section describes the purposes for which we process personal data, what categories of personal data are processed, and the legal basis upon which the processing is carried out for you as a customer at ARDE LINE.

1. In order to handle orders/purchases

Personal data is processed in order to:

The categories of personal data processed are:

Legal basis: Fulfilment of purchase agreement 

Storage period:

Until the membership ends.

2. To be able to market products and services

Personal data is processed in order to:

The categories of personal data processed are:

In order to understand what kind of marketing or direct marketing should be used, we analyse:

Legal basis:

The processing is necessary to satisfy your and our interest in being able to market products and services.

Storage period:

As long as we think you benefit from our communication and you have not chosen to actively withdraw your consent. 

3. To be able to manage customer service cases

Personal data is processed in order to:

The categories of personal data processed are:

Legal basis: Legitimate interest. The processing is necessary to satisfy your and our interest in being able to manage customer service cases.

Storage period:

Correspondence in customer service cases is saved for 36 months. 

4.    In order to fulfil legal obligations

Personal data is processed in order to:

The categories of personal data that may be processed are:

Legal basis: Legal obligations.

Storage period:

Personal data is stored for as long as required to fulfill the respective legal obligations.

5.    To evaluate, develop and improve our services, products and systems for the customer community as a whole

Personal data is processed in order to:

The categories of personal data processed are:

For these purposes we perform general analyses in aggregated form, i.e. not at the individual level, regarding:

Legal basis: Legitimate interest. The processing is necessary to meet our and your legitimate interest in evaluating, developing and improving our services, products and systems.

Storage period:

Until the membership ends.

6.    In order to prevent abuse of a service or to investigate and prevent crimes against the company

Personal data is processed in order to:

The categories of personal data processed are:

Legal basis: Legal obligations if such exist or, alternately, legitimate interest (if no legal obligations exist) if the processing is necessary to satisfy our legitimate interest in preventing abuse of a service or investigating and preventing crimes against the company.

Storage period:

As long as it is necessary to prevent and / or report fraud and other offenses. Video recordings are saved in accordance with local laws or max 30 days.

7.     To be able to provide a personally adapted experience of our services

Personal data is processed in order to:

The categories of personal data processed are:

In order to fulfil its commitments, the company carries out certain analyses pertaining to e.g.

Legal basis: Processing is necessary in order for us to meet our commitments.

Storage period:

Until the membership ends. You are entitled to terminate your membership at any time and your information will be deleted. 

Sharing and transferring personal data

Personal data may also be transferred for necessary processing to other companies that the ARDE LINE collaborates with, for example in case of marketing (print and distribution, media agencies, etc.), distribution and transportation, payment solutions and IT services. When your personal data are shared with ARDE LINE’ partners, the data shall be processed according to ARDE LINE’ instructions and for ARDE LINE’ account, and only for purposes compatible with the purposes for which ARDE LINE has collected the data.

In addition, ARDE LINE may be legally obliged to provide information to government authorities (e.g. the police and tax authorities). ARDE LINE may also provide personal data to companies that provide payment solutions (e.g. payment service providers and banks) and enterprises that provide general goods transportation (e.g., logistics companies and freight forwarders). In such cases, the partners shall process the data as independent personal data managers in accordance with their own privacy policies and management instructions.

Storing personal data

The processing complies with legal requirements, which means that personal details are not retained for longer than essential for the purpose of the processing. In practical terms, this means that information is removed when it is no longer relevant or necessary for analyses or direct marketing or the purposes for which it was collected. For marketing purposes, we do not use information about purchase transactions which is more than 3 years old. All handling of personal data will however be subject to a high level of security and secrecy.

Your rights and options

Right to access

We want to be open and transparent about how we process your information, and if you want to find out more about the personal data that are being processed, you have the right to request access to your data, which we will provide to you in the form of a so-called "registry" (purpose, categories of personal data, categories of recipients of personal data, storage periods or criteria for determining storage periods, information about where information was collected). If we receive a request for access, we may ask for additional information to ascertain what information you wish to access and that we disclose it to the right person.

Right to rectification

You always have the right to demand that your personal data are corrected if they are incorrect. Within the framework of the stated purpose, you also have the right to supplement any incomplete personal data.

Right to erasure

You have the right to demand that personal data that we are processing are deleted if:

There may be reasons for us not to grant your request for erasure if there are legal obligations that prevent us from doing so. This may be the case if the processing is necessary in order to exercise our right to freedom of expression and information, to fulfil a legal obligation to which we are subject or to determine, enforce or defend legal claims.

Right to restriction

You have the right to demand that our processing of your personal data is limited.

Right to object against certain kinds of processing

Legitimate interest: You have the right to object to processing that is based on a legitimate interest of ours if you have personal reasons that relate to the situation. We may however continue to process your information, despite your objection to the processing, if we have compelling legitimate reasons for the processing that outweigh your privacy interest.

Direct marketing (including analyses carried out for purposes of direct marketing):
You have the possibility to object against the processing of your personal data for direct marketing. The objection also encompasses the analyses of personal data (so-called profiling) which are carried out for purposes of direct marketing.  If you object to direct marketing, we will cease processing your personal data for that purpose as well as all types of direct marketing actions.

You naturally have the option to solely decline mailings and personal offers in certain channels. You may for example choose to only receive offers from us via email, but not text messaging. In that case you should not object to the processing of personal data, since it will then be difficult for us to determine which kind of marketing is relevant for you. If you choose to decline our processing of your personal data for purposes of direct marketing, you will not be able to partake of personal offers.

If you wish to decline receiving push messages in the ARDE LINE app you can do this in the general settings of your device.

Right to data portability

If our right to process your personal data is based on your consent or on the fulfilment of commitments in an agreement with you, you have the right to request to have the data that relate to you and which you have provided to us transferred to another personal data manager (e.g. data port).

 
Changes to the policy

This privacy policy may be updated to correct interferences or to comply with new legal or technical requirements. The latest updated version of the privacy policy may always be found in this page. In case of considerable changes (e.g. to the purposes for personal data processing or categories of personal data), you will receive information about this via email or at ardeline.com.

 

Last updated 12/12/2018